Buxton Water Advert
Filming an advert for Buxton Water in and amongst central London, Construct Creatives were called in for their expert MoVI know-how to capture smooth moving shots at a small cost.
With the aim to demonstrate that drinking water whilst running to work makes you a happier, more energetic, and more attractive individual, the advert compares a commuter who drinks Buxton and runs to work with a non-water drinking, tube-riding individual. Strapping rollerblades to his feet, Paul got some great moving shots. Running at speed with the MoVI can add ‘bounce’ to the shot. However, using wheels enables smooth movement along the horizontal axis. With Dave regulating Paul’s speed and providing safety, we got some great MoVI shots.