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Keep Team GB Pumped Behind the Scenes

Being an official sponsor of the 2012 London Olympics, Cadbury wanted to produce a series of adverts for one of their campaigns, Keep Team GB Pumped. The campaign was developed to ensure that our aspiring Olympians and Paralympians were kept motivated throughout their long months of training and to reassure them that the nation was behind them every step of the way.

This advert is set on the Sugar Loaf mountain in Wales and shows a whole town rocking to the tune of We will Rock you by Queen as one of their local stars, hockey aficionado, Sarah Thomas, prepares for the global event.

We were asked to produce the behind the scenes film of the advert as a promotional piece for Cadbury and the Olympics.